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Do you have an eNewsletter for your business? If you do, you’re probably already aware an eNewsletter is an extremely effective way to build brand loyalty and connect with your customers and prospects. Many people neglect a newsletter in favour of a website or a blog. If you’re one of those people, consider this one truth. Not everyone surfs the `net every day; nearly everyone young and old opens their email.

I wrote a post at the Content Marketing Institute titled, Five Essential Elements to a Great Newsletter. But if you have an eNewsletter, what can you do to get more mileage out of it?

Post your eNewsletter to your Facebook Page
Every issue of your newsletter should be posted onto the wall of your Facebook page. A fan page is a fluid group of people “liking” you with no obligation. Some of them will probably receive your eNewsletter but some of them will not. Put it out there for everyone to see.

Include a share widget in your eNewsletter
Make it easy for people to circulate your newsletter. By putting a widget on your eNewsletter, each one of your readers is a possible distribution channel.

Archive every eNewsletter on your website
Developing a regular newsletter requires planning and the development of a lot of content. It’s also chock-full of keywords related to your business. If you archive every issue of your newsletter on your website, you’ll gain SEO benefit from the keywords and links contained in each issue.

Collect email addresses
There are several ways you can build your subscriber list:

• Put a subscription form on the home page of your website.
• Tap into your Facebook community for more email addresses
• Research the interface applications supported by your email marketing provider
• Hire a telemarketer to contact customers from the past before you were keeping record of email addresses
• Add a link to your subscription form in every blog post you create

Publishing a regular eNewsletter is a lot of work but the benefits are worth it. Each issue is an asset to your company. The digital format means you can extend the life of your content, repurpose it into other areas and use it to influence the search engines. An eNewsletter campaign doesn’t have to end when you distribute it to your list.

What other ways do you squeeze more life out of your email campaigns?

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*image courtesy of krooclub at www.flickr.com