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Let’s take a little quiz. Can you identify the pair that doesn’t belong in the group listed below?

a. Bacon and eggs

b. Hamish and Andy

c. Greg Norman and golf

d. Thought leadership and practical advice

e. Beer and pizza

If you picked letter “d” – and I can’t help you if you didn’t – you understand all too well that the world is full of opinion, strategy and master planning that often doesn’t translate into anything you can put to use in your own business. If you’re like me, your desk and office are littered with books, ebooks and manuals. Your inbox and Google reader have loads of unread items just waiting for the day you have nothing to do. Unfortunately, for most small business owners, that day never comes. And, if it does, you’re probably out of business anyway.

The Big Fat Marketing Day

When you work in the marketing space, it’s difficult to describe something you’re truly enthusiastic about. We’re all deluged with idiotic announcements holding little promise. I get “exciting” news delivered to me every single day. Frankly, the only thing exciting about it is how much the sponsors are going to make on the event. I want to tell you about something happening in Perth that is truly different, The Big Fat Marketing Day.

What’s the Big Deal About the Big Fat Marketing Day?
The Big Fat Marketing Day is not like other conferences or forums. There are three reasons why:

1) It isn’t theoretical. It’s practical.

2) The speakers are some of the best brains in Australian business.

      3) The day is focused entirely on small business owners.

According to event organiser Bambi Gordon, “We want every person to leave with knowledge that they can immediately apply to their business; with realistic techniques, with achievable and sustainable plans, and with the confidence that they do know how to market their business.”

For What it’s Worth
I’ve worked with Bambi before. I’m speaking on the topic of Content Marketing. I also plan to be part of the captive audience simply because I know of no other event where I can hear the calibre of speakers Bambi has lined up. As a small business owner myself, I’m most interested in knowing “how” to do something. There aren’t many affordable opportunities to get practical advice from both local and national thought leaders.

The Nitty Gritty
The Program will address:

1. Strategy: A template of how to create one for your business

2. Tactics such as Search Engine Optimisation: What can you do straight away to improve your rank?

3. Publicity: How do you attract media attention to your business

4. Branding: How do you go about creating a sustainable brand that helps market your business?

5. Social Media: What to use…What to ignore?

6.Content Marketing: How to share your knowledge to bring in business

7. Customer Service: The ultimate marketing tool.

8 hours of quality advice from professional marketing practitioners including cuppas & lunch for only $125 for the whole day.

A Final Thought
The Woo provides unlimited email support for 2 weeks after the event. That’s right. Where else does your investment keep working two weeks afterward? If you still need convincing, take a look at video from The Big Fat Marketing Day Melbourne held in March.

The Big Fat Marketing Day is at the Cambridge Conference Centre, Wembley, on Tuesday June 15 – only 2 weeks away. Registrations will close in the next few days so please register at www.thewoo.com.au/marketing_day_Perth or call 1300 55 32 35

What’s the best advice you ever got?