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Big News: The Content Marketing Institute Launches

Have you ever had the feeling you were on to something? You know, that moment when all the cogs line up and you start to gain traction with what you’re doing? I had that experience about nine months ago when I started to understand how content marketing could help my business. Since then, I’ve dedicated my blog to providing useful posts on how original content, social media and SEO can work together to create profitable marketing campaigns. As it turns out, I wasn’t the only one who thought it was a good idea.


Thought leader
Joe Pulizzi, the man behind the Junta42 blog, launched the Content Marketing Institute (CMI) this week to do exactly what I’ve been trying to accomplish with my own blog – take the theory out and focus on what works. In an inspired effort to explain his new approach, he penned a blog post titled “How to Launch the Content Marketing Institute (in 6 Steps). Joe promises each blog post will be instructional or describe a specific case study where content marketing was used.

Practical Advice
I know the CMI will be wildly popular. My blog only started getting regular traffic when I began writing posts that gave practical advice. While I still read a lot of theory – and plenty of mumbo-jumbo in the process – what most people want to know is how to advance their business without wasting a lot of time and money. I’ve tried to be as open as possible about what works for me and candid about my failures. Joe Pulizzi has always been one of the first places I look for help. He’s one of the founders of the content marketing movement.

Savvy Communicator
I encourage you to visit the CMI website and subscribe to their content. The Executive Editor of the CMI, Michele Linn, is a woman I met through social networking after years of narrow misses while crossing paths in the corporate world. You may know her from the Savvy B2B Marketing site. She’s an amazing communicator with an uncanny ability to make difficult concepts seem easy. If you’ve ever read her posts, you’ll know what I mean.

Expert Advice
Lastly, I was right about being on to something. The CMI has asked me to be a regular contributor to their blog. I’m over the moon to be involved and have been doing a little happy dance in my office all week. While I’ve been writing and speaking about content marketing here in Australia, it’s an obvious chance for me to reach a wider market. But don’t let my involvement put you off. The CMI has a serious line-up of the best marketing minds in the world working for them. I’ll be a regular reader too.

Have you ever had the feeling you were on to something?

I’m speaking on the topic of Content Marketing around Australia over the next couple of months. You can find me at these places: