6 Reasons For Refusing LinkedIn Invitations
Have you experienced an increase in LinkedIn traffic? I’ve been hit with a spate of “join my network” invitations lately. Frankly, I don’t like it. While LinkedIn is a social media tool, it’s not designed for open networking. Mostly, I don’t know the people contacting me. Depending on my mood, I’ll just click on the “I don’t know this person” button. More often, I’ll write to the sender explaining my reasons for refusing the invitation. Last week I got a snide reply back accusing me of not understanding how to network. I think it’s time to explain my position on LinkedIn more clearly.
Media140: The Troggs, Westpac and Kanye West
I attended the Media140, exploring the future of the Real-Time Social Web conference in Perth on Thursday, 25 February. Billed as “Brands, Marketing & Communications in the Real-Time Social Web”, I booked an early-bird ticket without really knowing what to expect. I know I wasn’t the only one. I was extremely interested to hear experiences of how other people were using social media. I was also looking forward to meeting the faces behind the avatars I’ve been communicating with for over a year, mostly on Twitter. Held at the Perth Town Hall, at the end of the long day nearly all the attendees were still in their seats. The content of the conference clearly outweighed the physical discomfort created by packing over 300 people and 20 speakers into the second floor of the old building on what turned out to be a sweltering day.
New Ideas for an Old Problem
You’ve heard the old saying, “The grass is always greener on the other side of the fence”, right? I was reminded today just how true it is. I attended the launch of the Aged & Community Services WA (ACSWA) Aged Care Jobs Portal. I developed the content for the website, which is the focal point for a strategic initiative to attract aged care workers to WA. Let me back up a bit.
BRIEF: Share This
How often do you pass on the details of a blog post or an online article to your network? I do it all the time. I’m particularly inclined to do it when I can click on a widget to do the work for me. Time is in short supply in my office and I don’t always stop to shorten a link and send it along. Give me a tool to construct a message and I’ll happily broadcast it.
Is your customer service a thinly veiled sales job?
Have you ever walked away from a customer service situation and felt scammed?
BRIEF: A News-worthy Trick for SEO
Like many small business owners, I have to prioritise my tasks with customer demands always ranking first. School holidays changes the mix a bit with family battling for the first spot. Nearly everything else languishes - including my website. Consequently, my search engine rankings take a hit because I don’t get a chance to update my site as often as usual.
Can CSR and Marketing Coexist? I Think So!
Earlier in the week I wrote about an invitation I received to contribute to an ebook. ClickPredictions: Content Marketing Trends and Predictions for 2010 launched last night. I'm really excited to be involved in this project for a couple of reasons.
Coming Soon: ClickPredictions eBook
Late last year, I was asked by Ambal Balakrishnan to contribute to a crowd-sourced eBook dealing with marketing predictions for 2010. I regularly write for her ClickDocuments site in the capacity of subject matter expert on white papers and case studies. I jumped at the chance to be part of her distinguished mob.
How to avoid the Post and Hope Syndrome
Is it too late to talk about resolutions for 2010? I’m asking because my resolution was to get my blog more interactive. It’s been a busy start to the year for me at Global Copywriting. Being late with my first post of the year isn’t a great start to my resolution.
8 Website Compliments You'd Rather Not Hear
Have you ever looked at a business website and had “What were they thinking?” run through your mind? I look at a lot of websites. Thanks to my informal partnership with Ryan Briggs, I’ve also been writing a lot of web copy. The more I learn about website development, the more I’m surprised at some of the commercial websites out there.
