Viewing entries tagged with 'blog'
7 Tips for Starting a Blog
Are you thinking about starting a blog? Blogging is hot and research backs the buzz around it. A February 2010 HubSpot survey of 231 marketing professionals titled, The State of Inbound Marketing reported “fully 85% users rated company blogs as ‘useful’ or better in 2010”. In the 2010 Social Media Marketing Industry Report sponsored by the Social Media Examiner, nearly 1900 marketers surveyed indicated ”blogs were the top area in which they planned on increasing their social media efforts. But if you haven’t started, how do you go about it?
Are You Mixing the Right Online Marketing Cocktail?
Have you figured out the right online marketing mix for your business? Do you know exactly where your online activity should be focused? Or, have you been utterly confused by the vast amount of expert opinion telling you what you should and shouldn’t be doing? Don’t feel bad if you answered yes to that last question.
7 Great Places to Register Your RSS Feed
Do you have an RSS feed on your blog? My web and graphic designer, Ryan Briggs, insisted I put an RSS feed on both my news items and my blog. I didn’t think I needed one in either place but I took his advice. Or I should say, I didn’t make a noise about it and he implemented his own recommendation. I’m really glad he did.
The ProBlogger 7 Link Challenge
Darren Rowse from ProBlogger challenged his readers to a 7 Link Challenge. I was in the middle of writing another post but that can wait. This is a fun exercise and I don’t often take time to participate in the many blogging activities crossing my desk.
Blog Logistics: A Key Insight for Your Content Marketing Strategy
Where does your blog live? I’ve been speaking a lot lately about content marketing and the importance of blogging. A company blog is one of the most effective tools in your content marketing strategy. It classifies as both content and social media. It has more direct impact on your organic SEO than almost anything else.
6 Lessons Bloggers Can Learn from Play School
Today is a public holiday in Western Australia. As I pottered with the breakfast dishes, the sounds of ”Play School” kept me company. If you’re not familiar with the program, Play School is a half hour children’s program aimed at encouraging a child to wonder, to think, to feel and to imagine. That’s not much different from the goal of most blogs. As I listened, it occurred to me bloggers could learn a lot from the Play School presenters. They certainly know how to hold a captive audience. Here are some of their tricks that easily translate into great blogging techniques.
9 Tips That Improved My Blog
Is your blog doing the job you want it to do? Are you looking for ways to get more interaction with your readers? If you’re like me, you’ve read dozens of articles on how to make your blog more effective. Some of them are useful. Some of them are hardly worth reading. I don’t have the luxury of being a full-time blogger and struggle every week to find time to fit it into my workload. (Sound familiar?) I have learned a few things that have made a significant impact on my blog traffic and thought I’d share them with you.
9 Ways to Get a Bargain on Professional Services
Last week I wrote about ways clients increase the cost of their copywriting services, 7 Surefire Ways to Increase your Copywriting Fees. The post was pretty much a flop. It didn’t get a lot of traffic and only garnered one comment. I was surprised. It provided inside information on pricing along with insight to how client behaviour influences a costing exercise. This week I’m taking a different approach.
How to avoid the Post and Hope Syndrome
Is it too late to talk about resolutions for 2010? I’m asking because my resolution was to get my blog more interactive. It’s been a busy start to the year for me at Global Copywriting. Being late with my first post of the year isn’t a great start to my resolution.
Content: SEO, Blogging and Perth Web Industry News Digest
I feel like the cobbler looking at his barefoot children. It’s been a long time since my last post. My own work tends to get pushed down to the bottom of my “to do” list while I tackle client projects. SMB owners all suffer from the same problem. It’s particularly irresponsible of me because I’ve spent so much time speaking and writing about the importance of content.
