Viewing entries tagged with 'content marketing'
How to avoid the Post and Hope Syndrome
Is it too late to talk about resolutions for 2010? I’m asking because my resolution was to get my blog more interactive. It’s been a busy start to the year for me at Global Copywriting. Being late with my first post of the year isn’t a great start to my resolution.
3 Components of Content Marketing
Content marketing is gaining a lot of traction in the mindset of marketers and, especially, small business owners. I recently presented a seminar on the topic at the Brew Small Business Expo in Perth. While doing my research I realised much of what is being written about content marketing assumes the reader understands the basic components. I didn’t fully understand them when I started so I thought it made sense to lay the groundwork here.
Public Speaking: The ultimate terror or extreme lead generation?
Writers spend a lot of time sitting behind a desk in solitude with their thoughts. I enjoy working on a project, researching and revising until the copy is the way I want it. I usually deliver my work via the internet and have customers I’ve never laid eyes on. It’s a stress-free job especially when you work from a home office as I do. This week I was away from my desk and, on two occasions, remembered work can be nerve-racking.
More Proof Content is King
Last week as I was trawling through my regular listening posts, I started to see mentions of a recent report published about the use of B2B marketing collateral in technology decision making. I spent nearly 20 years in the IT industry, as a developer and in direct sales, so that sort of thing interests me. Having been both a buyer and a seller of software, I was curious to know which role found more value in marketing collateral. My real surprise was the findings of the survey had more to do with my current job, copywriting, than anything I’d done before.
Content: SEO, Blogging and Perth Web Industry News Digest
I feel like the cobbler looking at his barefoot children. It’s been a long time since my last post. My own work tends to get pushed down to the bottom of my “to do” list while I tackle client projects. SMB owners all suffer from the same problem. It’s particularly irresponsible of me because I’ve spent so much time speaking and writing about the importance of content.
Word of Mouth Replaces Traditional Marketing
While driving to a meeting yesterday, I heard an advertisement for advertising on the car radio. The message was businesses that spend money on advertising in tough economic times have an advantage over those that don’t. The spot went on to describe how a small investment in traditional advertising could increase sales and generate more customer traffic. I had to smile. Spending money on advertising helps the advertising industry come out of a recession in better shape, for sure. That’s not necessarily true for the rest of us.
