Viewing entries tagged with 'sme'
3 Valuable Reasons Small Buiness Owners Should Join Me on 15 June
Let’s take a little quiz. Can you identify the pair that doesn’t belong in the group listed below?
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a. Bacon and eggs
b. Hamish and Andy
c. Greg Norman and golf
d. Thought leadership and practical advice
e. Beer and pizza
7 Great Reasons to work with SMEs
When I first started Global Copywriting, I reckoned I would target big companies and leverage my 18 years of corporate experience to build a freelance career. I had visions of working with companies like IBM, Microsoft, Telstra and iiNet. When I was selling software, I learned quickly it took the same amount of time to close a small deal as a big one, so I always went for the big ones. A bigger deal paid more commission. Since the only reason I was selling was for the paycheck, I got very good at doing big deals.
Social Media: The Good News for Small Business
Do you have a social media marketing plan? If you’re a small business or sole trader, a recent report says social media marketing is delivering substantial benefit impacting the profitability of the company. As a social media practitioner, I wasn’t surprised. (NOTE: I did not say I was a social media “expert”) What did surprise me was the significant increase in positive results in the past year.
BRIEF: Share This
How often do you pass on the details of a blog post or an online article to your network? I do it all the time. I’m particularly inclined to do it when I can click on a widget to do the work for me. Time is in short supply in my office and I don’t always stop to shorten a link and send it along. Give me a tool to construct a message and I’ll happily broadcast it.
CSR: Good Ways for Small Business to Make a Positive Impact
Corporate Social Responsibility (CSR) is getting a lot of attention in the business world and the mainstream media. I’ve blogged about it in the past, CSR: So What?, and have been advising customers that they should be considering a CSR strategy for their business. I take my own advice and include a CSR page on my website.
What Does a Copywriter Do? Part 2
Copywriting is a profession. Interestingly, it’s a line of work many businesses fail to utilize. The creative professions understand, inherently, the value of precise writing. Photographers, web designers, public relations firms, advertising agencies and publishers have long employed professionals to write their copy for them. Corporate enterprises regularly hire writers or use freelancers to complete their marketing projects. The small to medium business (SMB or SME) is often reluctant to make an investment in writing services. That reluctance is costing them.
Rebranding: Coming Out
Many people reading this post will know that I’ve recently gone through a rebranding exercise. I’ve shouted it from LinkedIn and Twitter. I’ve mentioned it to my friends. I’ve emailed nearly everyone in my address book. I suspect I’ve been obnoxious about the whole thing even though no one has mentioned it.
