Viewing entries tagged with 'social media'
3 Light Bulb Moments That Helped My Business
Do you ever get to the bottom of your "to do" list? Like most people, I know what I should be doing. I have a long list of things I want to do, as well. While it’s much easier to “say” than to “do”, I’ve been making inroads into some important areas of content marketing. I’ve had a few “light bulb moments” along the way.
Interesting Research Supporting a Content Marketing Strategy
The buzz around Content Marketing is building. I’ve been writing about it for over year but I’m sensing the bandwagon is picking up speed. As with any topic in the blogosphere, a lot is being published that’s not particularly useful. Some of it is simply flirting with the truth – making fantastical claims without any real data to back them up.
9 Essential Ways LinkedIn Improves My Business
Are you getting the most of LinkedIn? I’m always surprised when I hear people say they need to think about opening an account on LinkedIn. I understand the reservations professional people have about creating a social media persona. When it comes to LinkedIn, the benefits far outweigh the perceived risk associated with many online tools.
3 Valuable Reasons Small Buiness Owners Should Join Me on 15 June
Let’s take a little quiz. Can you identify the pair that doesn’t belong in the group listed below?
-
a. Bacon and eggs
b. Hamish and Andy
c. Greg Norman and golf
d. Thought leadership and practical advice
e. Beer and pizza
Big News: The Content Marketing Institute Launches
Have you ever had the feeling you were on to something? You know, that moment when all the cogs line up and you start to gain traction with what you’re doing? I had that experience about nine months ago when I started to understand how content marketing could help my business. Since then, I’ve dedicated my blog to providing useful posts on how original content, social media and SEO can work together to create profitable marketing campaigns. As it turns out, I wasn’t the only one that thought it was a good idea.
The Great Big Content Marketing Experiment: Are You In?
You’ve heard the old adage about advertising, right? The “Half the money I spend on advertising is wasted, I just don’t know which half” quote is often attributed to Henry Ford, Lord Lever and John Wannamaker, among others. They probably all said it at one time or another. I’m reminded of it when a prospective client tries to quantify how effective a content marketing strategy will be for their organisation. Last night I heard about an exciting initiative to prove just how powerful it can be. The Great Content Marketing Experiment is running on 19 May. I can’t wait.
4 Reasons I'm not Posting Photos on Facebook
Do you have a policy on how much you’ll share on social media? I’ve had a lot of requests to post photos of my family on my Facebook page. For a variety of reasons, I’m reluctant to share much personal information about myself on the internet. I know it’s not a popular view but I’m sticking to my guns on this one.
Social Media: The Good News for Small Business
Do you have a social media marketing plan? If you’re a small business or sole trader, a recent report says social media marketing is delivering substantial benefit impacting the profitability of the company. As a social media practitioner, I wasn’t surprised. (NOTE: I did not say I was a social media “expert”) What did surprise me was the significant increase in positive results in the past year.
BRIEF: 1 Fantastic Technique to Generate New Business
How often do you leave comments on blog posts or in discussion groups? In my very first BRIEF, Spin Your SEO Web, I recommended adopting a daily habit of adding comments onto blog posts because it helps improve the search engine rankings for your website. Recently, I discovered it can do a lot more.
Putting Legs on Your Content with RSS
Last week I posted an article on Bloggertone titled 8 Reasons it makes CENTS to give your content away. As a content marketing practitioner and enthusiast, I promoted the practice of unlocking the content on your website - making it available to anyone that wants to read it. The idea behind this is you will get more benefit by freely sharing your knowledge than protecting it and charging for the privilege of your expertise.
