Case Studies

Rwanda Girls Initiative Logo

Rwanda Girls Initiative Exceed Fundraising Goals at Spring Celebration

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Case Study:

Shal Foster and Soozi Sinegal, co-founders of the Seattle-based Rwanda Girls Initiative, had a dilemma. Running a volunteer philanthropic organization with the financial obligations of a commercial enterprise, they wanted to close out the fundraising phase of their project - building the Gashora Girls Academy, a boarding school for girls in the Eastern Province of Rwanda.


P2 Energy Solutions Logo

P2 Energy Solutions Adopt Messaging Framework Improving Brand Image and Competitive Advantage

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Case Study:

When Diana Lovshe joined P2 Energy Solutions as Director of Marketing, she knew she had a big job on her hands. Rapid growth through acquisition resulted in P2 cornering the market in oil and gas technology solutions. Diana’s problem was no one in the oil and gas industry understood this leadership position nor did most of P2’s employees. How do you communicate to the market when your company is still buried in acquired branding?


Specialised SEO services delivers business intelligence

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Success Story:

Paul Maietta at Fitzgerald Photo Imaging knew he had a good website but realised it wasn’t performing the way he wanted. With a goal to grow his business in a tough economy, he sought professional advice. What he got was much more than he originally expected.

Betting on the farm

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Here's a use for a poultry barn you might not have thought of

This story of how a Michigan farm is being passed on to the next generation begins at an animal shelter in New Jersey. Karen and John Flynn hadn't been married for long when they moved from Michigan to the Garden State, then dropped by an animal shelter. Both were happy and felt they had bright futures. At that point farming was a long way from their minds.