How are you doing on your content marketing strategy? Not sure what content marketing is? New research from the Junta42 website says if you don’t know what it is, you’d better find out. The graph below shows a comparison between 2009 and 2010 in the different areas of content marketing.
Here’s the good news, content marketing products and strategies are not limited to big corporates. In fact, small businesses just may derive more benefit from their content. 1) It’s easier for a small business to target their audience than a large corporation. 2) It’s a lot easier for a small business to engage their prospects using social media. 3) Making modifications to the company website is done more quickly and without committee approvals often attached to corporate environments.
If you want more information on marketing your small business and you’re located in the Melbourne area, register for The Woo’s Small Business Marketing Day being held on 30 March.
The line-up of presenters is impressive including Debra Templar and Jonathan Crossfield. I’ll be giving a talk on content marketing, and the rest of the program deals with all things related to marketing a small business; creating a marketing strategy using Social networking, advertising, publicity, promotions and branding in one very full day.
Now it’s time for me to get back to work on my own marketing strategy. I’ve got a white paper I’m working on and I’m thinking about how I can incorporate a video on my website. What ideas do you have for your small business?
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