White Papers

Global Copywriting considers a white paper to be a comprehensive document developed to educate the reader about a product or service. My white papers assume an objective voice and present the information in a logically constructed format, five to 10 pages in length  Sometimes referred to as a Special Report, the white paper is designed to give a prospective customer adequate information to make an educated purchasing decision.

At Global Copywriting, I specialise in writing white papers that will advance your sales efforts and provide valuable information to your client base. My white papers differentiate themselves from marketing brochures in that the research and interviews conducted provide content that is useful in the decision-making process but also educates the reader on the topic at hand.
 
Each white paper will be constructed in a manner that will allow easy skimming for the C-Level readers but provide detailed content for people that are looking for the meat of a topic.

Visit my Portfolio page to find examples of white papers I've written. Alternatively, contact me to discuss ways a white paper could help your business.

Have a look at my contribution to the ClickInsights Expert Interview Series on white papers where other bloggers and I weigh in on common case study questions:

• What is the biggest mistake to avoid when writing a white paper? 
• What is your favorite white paper? Why do you like it?
• What was your "Aha" moment for 2009?