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You may have heard I've been busy. I put a `sold out' sign on my Contact page several months ago. My clients have been spun off to other freelancers. Family evenings and weekends are conducted while I'm beavering away in my home office. Lately, my working day starts between 3:30 and 4:00 in the morning and often finishes around 11:00 pm. I've been caught in the grip of an XXX project.

Exciting, Exhilarating, and Exhausting
That's right in this case XXX stands for exciting, exhilarating and exhausting. (Sorry folks; I can't wait to see if that title generates more traffic than normal. Consider yourself part of a test market.) On 5 September 2011, the AMMA miningoilandgasjobs.com website went live. An industry owned and operated employment centre for the resource sector of Australia, the mammoth Careers and Industry Guide is my baby.

Content Marketing `Best Practice'
I had been working with Jobs in Industry Group (JIIG) for about a year when they suggested I join forces with them. I resisted at first but then they offered the opportunity to implement a `best practice' content marketing strategy on a new business. When I suggested that meant developing hundreds of articles using professional writers, they didn't bat an eye. When I laid out a long-term strategy using multiple content types, they got excited. When I said it would require a commitment to social media – both in time and money – they asked what I needed to get started. When I said they would have to hire professional designers to make the content look fantastic, they were in complete agreement.

The next time they asked me to join their company as part owner; I jumped at the chance.

What does it mean for Global Copywriting?
Global Copywriting still exists as a brand. I'll still be blogging and speaking about content marketing and social media. I still edit the Australian edition of Chief Content Officer. I wouldn't consider giving up my aged care work. I just won't be accepting anymore freelance assignments through Global Copywriting as I have more than a full-time job at JIIG. There will be no shortage of lessons learned and practical advice to share in this new role and I'm going to continue to spill my guts here.

Special Shout-Out to Alyka
It's easy to get excited about your own projects and push yourself to exhaustion. (Read this terrific article about how to tell if you're doing your life's work.) It's not often you find service providers prepared to dedicate the same energy. Bernie Chia and the gang at Alyka proved to be exceptionally adept at working in a GREAT BIG HURRY and producing fantastic quality at the same time. They managed to do it with incredibly good nature and professionalism. I can't say enough good things about them.

Finally . . .
In the midst of this huge project, I missed an article in Smart Company listing this blog as one of the top 25 business blogs in Australia. I'm excited and exhilarated all over again.

Have you ever had an XXX project?

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