About

About Sarah Mitchell

If you came here for an official biography, head over to my LinkedIn profile to avoid disappointment. I suspect the last thing you’re looking for is the predictable ‘blah, blah, blah’ about professional achievements.

What I do

What’s important for you to know is I’m a content marketing consultant. I develop original content and content marketing strategies for organisations all over the world. At the very core, I’m a professional copywriter.

What makes me different

Copywriting was not my first career; I have a hard grounding in business. I spent 20 years in the IT industry – first developing software and then selling it. I’ve worked in international markets since 1990 giving me a global perspective and inspiring the name of my company, Global Copywriting. Resident on 5 continents over the years, I was born in the USA and acquired Australian citizenship in 2007.

Schooling: Hard Knocks

The software industry is notorious for modern hieroglyphics in their content. With multi-million dollar quotas to deliver every year, I had no choice but to get in front of as many people as possible and talk, from one-one-one meetings to large crowds. That experience, more than anything, informed how I feel about the importance of great content.

Schooling: Freelance Journalism

When I left the IT industry, it was to fulfil a lifelong dream to write. Before Global Copywriting, I spent 10 years as a freelance writer working primarily for magazines and newspapers. Occasionally, I was coaxed to write a white paper for the software industry. I also spent two years working on the editorial staff of a magazine in Malaysia.

What it means for you

There are a glut of writers but not many with a strong business background. My software experience gave me a terrific respect for deadlines but the journalism experience made me appreciate storytelling. Selling high-end software and constructing multi-million dollar deals gave me invaluable insight into purchasing cycles, buyer personas and strategic thinking. After so many years of pitching software to crowds all over the world, I’ve come to enjoy public speaking and do it as often as I can.

When I’m not writing

• Member, Australian Institute of Company Directors 

Because I’m a business owner.

• Member, International Association of Business Communicators

Because I’m a writer.

• Judge, Content Marketing Awards 

Because I want to keep on top of the best content marketing examples in the world AND contribute to the industry.

• Australian Consulting Editor, Content Marketing Institute

Because content marketing is the only true way to differentiate your business in a crowded market.