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Is the quality of thought leadership content impacted if it’s ghostwritten? I stumbled on this question in a LinkedIn discussion started by Michele Linn from Mantis Research. She teamed up with Andy Crestodina from Orbit Media and SurveyMonkey Audience to see how marketers define thought leadership in 2020. I was surprised to learn 51% of marketers believed thought leadership content developed by a ghostwriter is inferior in quality. One of the better arguments on the online discussion for having a ghostwriter work with thought leaders came from Mark Schettenhelm, a work friend from my days in technology. I’ll let him explain; over to Mark.

Do you know the secret to effective writing? When I say effective writing, I mean writing that has a positive impact on your business. This is what I wanted to find out when I opened a survey into writing effectiveness last September at Typeset. The results are in: State of Writing 2020 compares the most effective business communicators with those who have room for improvement. We partnered with Mantis Research to conduct the survey, collect data and help analyse the results. Here’s what we found out. 

Here’s a question to ponder. Are you more interested in improving your writing or making life easier for your readers? Sometimes the two go hand in hand, and sometimes they don’t. As someone who spends a lot of time focused on writing, lately I’ve been thinking about the readers.

If you’re like me, you’re bumping up against inefficiencies and conundrums every day, especially when it comes to marketing. For those of you running small businesses (like me) the pace of change in marketing and corporate communications is staggering. 

A friend recently asked me what I do to maintain productivity in my writing. He is a small-business owner looking for hacks to help get more done so he can spend evenings with his family instead of plonking away at the keyboard. Writing is not his trade but he can write – and he writes all of his marketing material along with his website copy and a weekly blog.