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Photo by Juan Camilo Navia on Unsplash

As I approach the 10-year anniversary of Global Copywriting, I’m thinking back on what content marketing was like in October 2008. The GFC had just landed, although none of us had any idea what was about to unfold. (Honestly, would any of us have started a business if we knew?) The Content Marketing Institute was nearly two years away from launching. A few of us were banging the content drum but not very hard or very loud. We’ve learned a lot since then. Read more

New research from the Content Marketing Institute and MarketingProfs is encouraging for those of us who have put their faith in content marketing. More than 2500 people took the 7^th annual survey aimed at B2B businesses  Read more

I don’t believe in writer’s block. I’ve always thought it was an excuse to avoid the hard work of writing. Even the best writers recognise phases when publishing comes at a cost – when every word takes longer to get on the page. If you’re in that spot where the words aren’t flowing, read on for help.

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I have good news and I have bad news.

If you’re a career journalist, like me, you’ll well and truly be aware of the bad news already, but stay with me — because in a minute I have something you’re going to want to hear.

But first the bad news: Read more

Suffering writer’s block? Here are tips to solve it.

Writer’s block can happen to anyone. How do you get over it when you’re under pressure to get your next blog post, email or customer letter out? My colleague at Lush Digital Media, Peta Bree Rule, offers practical advice gleaned from her years as a journalist. You might be surprised at how easy it is to overcome. -Sarah.

Writer’s block: Three ways to get over it

Leo Tolstoy apparently got writer’s block. That’s pretty remarkable when you consider the length of War and Peace.

Apparently he also had 13 kids, and I kind of wonder if that had something to do with it.

In a professional sense, I don’t really believe in writer’s block. Read more