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For the fourth year in a row, the Content Marketing Institute and ADMA released original research focused on content marketing in Australia. One thing stood out more than any in the Content Marketing in Australia 2016: Benchmarks, Budgets and Trends report. Sixty-nine percent of the survey respondents say their biggest challenge is producing engaging content. What’s more, 84% say their priority for 2016 is to create more engaging content. So what can you do to improve?

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Last month I was invited to attend the world premiere of The Story of Content: Rise of the New Marketing. Held at the Rock and Roll Hall of Fame on the eve of Content Marketing World, the documentary explains how the future of marketing lies in brand storytelling. It’s essential viewing for anyone working in marketing but especially useful for small and medium-sized business. Read more

When the Content Marketing Institute asked me to review an early copy of Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, I jumped at the chance. I knew it would be useful for my work helping businesses create content marketing strategies. What I didn’t expect is how much it would help me with my own marketing.

Let me explain. I’ve been a dedicated follower of Joe Pulizzi’s work since before he started the Content Marketing Institute. I’ve read his previous three books. I listen to his This Old Marketing podcast every week. I’ve been listening to the Content Inc. podcast, as well. I knew I was going to find value in this new book but I was surprised how much. Read more

Would you like to write better? Copywriters use a few tricks to ensure they produce more powerful copy. These simple hacks don’t rely on a big vocabulary or an insane fixation on spelling or grammar. They’re solid techniques anyone can use to improve their copy and make their content marketing more effective.

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Do you know the number one goal for content marketing? You know by now one of the keys to a successful content marketing initiative is to have a documented strategy. Most businesses have moved on from vanity metrics and have also figured out social media can be a big waste of time. But if you’re out there creating content, one goal will predict your success more than any other. Unfortunately, far too many of us aren’t focused in the right place. Read more