I keep getting asked when I’m going to start posting on Pulse, the new publishing platform from LinkedIn. At the present time, I have no intention of doing it and here’s why. Read more

Content Marketing World took place last week in Sydney. I presented at the three-day event (that’s the storyboard of my globalisation presentation) and attended as many sessions as possible. Acting on one of the key recommendations, I’ve resisted the “race to report”. Instead, I have intentionally deliberated the good, the bad and the ugly parts of the conference and share them here with you. One thing’s for sure, content marketing in Australia is entering a new phase and it brings both positive and negative aspects. Read more