Content Marketing World took place last week in Sydney. I presented at the three-day event (that’s the storyboard of my globalisation presentation) and attended as many sessions as possible. Acting on one of the key recommendations, I’ve resisted the “race to report”. Instead, I have intentionally deliberated the good, the bad and the ugly parts of the conference and share them here with you. One thing’s for sure, content marketing in Australia is entering a new phase and it brings both positive and negative aspects. Read more

I’m putting the final touches on my presentation for Content Marketing World in Sydney next week. I’ve been collecting examples of content that didn’t quite make the cross over from one region to the next. Sometimes it’s an epic fail like this quote from Thomas Edison that got chewed up and spit out in too many translation cycles: Read more