Do you know the secret to effective writing? When I say effective writing, I mean writing that has a positive impact on your business. This is what I wanted to find out when I opened a survey into writing effectiveness last September at Typeset. The results are in: State of Writing 2020 compares the most effective business communicators with those who have room for improvement. We partnered with Mantis Research to conduct the survey, collect data and help analyse the results. Here’s what we found out. 

A friend recently asked me what I do to maintain productivity in my writing. He is a small-business owner looking for hacks to help get more done so he can spend evenings with his family instead of plonking away at the keyboard. Writing is not his trade but he can write – and he writes all of his marketing material along with his website copy and a weekly blog.