A friend recently asked me what I do to maintain productivity in my writing. He is a small-business owner looking for hacks to help get more done so he can spend evenings with his family instead of plonking away at the keyboard. Writing is not his trade but he can write – and he writes all of his marketing material along with his website copy and a weekly blog. 

I don’t believe in writer’s block. I’ve always thought it was an excuse to avoid the hard work of writing. Even the best writers recognise phases when publishing comes at a cost – when every word takes longer to get on the page. If you’re in that spot where the words aren’t flowing, read on for help.

 Read more

Suffering writer’s block? Here are tips to solve it.

Writer’s block can happen to anyone. How do you get over it when you’re under pressure to get your next blog post, email or customer letter out? My colleague at Lush Digital Media, Peta Bree Rule, offers practical advice gleaned from her years as a journalist. You might be surprised at how easy it is to overcome. -Sarah.

Writer’s block: Three ways to get over it

Leo Tolstoy apparently got writer’s block. That’s pretty remarkable when you consider the length of War and Peace.

Apparently he also had 13 kids, and I kind of wonder if that had something to do with it.

In a professional sense, I don’t really believe in writer’s block. Read more

For the fourth year in a row, the Content Marketing Institute and ADMA released original research focused on content marketing in Australia. One thing stood out more than any in the Content Marketing in Australia 2016: Benchmarks, Budgets and Trends report. Sixty-nine percent of the survey respondents say their biggest challenge is producing engaging content. What’s more, 84% say their priority for 2016 is to create more engaging content. So what can you do to improve?

 Read more

Would you like to write better? Copywriters use a few tricks to ensure they produce more powerful copy. These simple hacks don’t rely on a big vocabulary or an insane fixation on spelling or grammar. They’re solid techniques anyone can use to improve their copy and make their content marketing more effective.

 Read more