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The Innovation Issue ““ Chief Content Officer Magazine, Australian Edition

Are you reading Chief Content Officer Magazine (CCO)? You'll want to make sure to have a look at the latest issue, available today. The free digital magazine explores innovation in content marketing, showcasing wonderful Australian writers next to the top content marketers in the world. Personally, I think it's our best issue yet.

If you're pressed for time, have a look at these "must read" articles featuring Australian businesses and writers:

Moving to Print
Soggy Bones: Why an Online Surf/Skate Magazine Made the Bold Move to Print – When I found out the popular online skate/surf/snowboarding magazine was moving to print, I persuaded the editor of Soggybones, Justin Ward, to let me interview him. The article brims with the energy and great ideas characteristic of the whole organisation. Don't miss Russell Ord's fabulous photos; our managing editor aptly described them as `lush' just like the rest of the publication.

You're NOT a Copywriter
You Think You Are a Copywriter? What a Joke! I've been badgering Glenn Murray of Divine Write to contribute an article since the inception of CCO. One of the best writers in Australia, Glenn questions whether anyone is really a copywriter anymore. It's a great read.

Big YouTube News
Calling All Storytellers: YouTube Means( Big) Business Kate Edwards from KONTENTED pitched me an idea for a story about YouTube and I'm glad she did. She deftly explains why we should all be thinking about video content and what YouTube is doing to encourage more choice and better quality viewing.

Fab 15
The Fab 15: 15 Content Marketing Projects to Inspire Lastly, the cover story features awesome examples of Australian content marketing including Under Your Influence and Ban Live Export. I think you'll agree Australia is stacking up next to the biggest companies around the world when it comes to content marketing.

Want to contribute?
I'm already getting busy sourcing new articles for the next issue of CCO. If you would like to contribute or know of a great content marketing project, don't hesitate to contact me. In the meantime, make sure you read Issue 3. It's chock-full of great tips and good articles about content marketing.

What are your favourite content marketing examples?

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